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LET'S GET THIS PARTY STARTED.

Asset 11
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LET'S GET
THIS PARTY
STARTED.

WE'RE HERE TO SAVE YOU

Will your product sell? Will your employees participate in your new program? Will your new client call this project a success? Which feature do you build next? And where do you even start?

 

We help teams plan, strategize, test and prove new ideas before making massive investments of time and money, and arm them with creative strategies and data to validate the project. 

 

Our solutions are empathy-driven and customer focused. We are user advocates, bringing their voice into every discussion, decision and design.

RESEARCH

Observation, immersion and empathetic interviewing to understand customers and their challenges from the inside out. Usability studies and user testing for services & products.

WORKSHOPS

Masterful facilitation for problem solving, identifying challenges, project kickoff, road mapping, and new ways of brainstorming. Design sprints, service design and collaborative ideation.

PEOPLE WILL FORGET WHAT YOU SAid, what you did. but people will never forget how you made them feel.

—Maya Angelou

FORMER + CURRENT COLLABORATORS

WHO IS TINY PIñata?

Tiny Piñata was founded and is run by Dana Publicover, whose passion for including empathetic insight began with helping startups identify product-market fit, and grew to building large-scale internal programs for international companies. She has run empathetic research studies for young asthmatics, homebound elderly patients, third shift manufacturing workers, police officers, first year teachers and many others. 

 

Her experience spans the industries of publishing, healthcare, media, advertising, textile, transportation, non-profits and higher level education. She has worked with teams all over the US and in France, China, India and the UK. She has trained in design thinking, workshops and design sprint facilitation with Google, IDEO, Design Sprint Academy and AJ&Smart.

 

Outside of work, Dana is a true crime + horror-watching, food snobbing, book-loving twin mom who believes Saturday night is best spent pair programming with her husband.

 

Her first book, Empathy at Scale, will be published soon.

We've heard nice things

ARTICLES + INSIGHTS

CASE STUDIES

UX Research, program development

UX Research, sales strategy

Non-profit development project

YOU PROBABLY HAVE QUESTIONS.

Phone: + 1 336 525 9993
Email: info@tinypinata.xyz
Based in Greensboro, North Carolina & traveling to work on exciting projects anywhere.