Project: Event design, Hackathon, Business development
We wanted to create an event that harnessed the energy and collective brainpower of a Startup Weekend, and use it to help a nonprofit. A hackathon for good, where local startup founders and small business experts would give a weekend to help a nonprofit build a model of sustainability—without relying on donations.
We pitched the project to Flywheel Coworking in Winston-Salem, who had already been in talks with Rebecca Byer of the Olio for business development, and it was a perfect fit. We began recruiting and marketing efforts in the Greensboro/High Point/Winston-Salem area and extended our invites to the Charlotte and Durham areas. A team of approximately 30 startup founders, consultants and volunteers joined the project.
After a rapid ideation session, teams were organized based on experience levels and strengths, dividing up tasks that included user research and validation, financial forecasting and revenue modeling, marketing and development. In the end, the Olio was equipped with a new business plan, marketing materials, e-commerce website, and plans for an updated retail space.